/* Light homepage header; layout and controls are shared in site.css. */
:root{--ink-38:rgba(20,20,22,.38)}
img{max-width:100%;display:block}
.logo{color:inherit}
.logo small{font-size:.92rem;font-weight:500;letter-spacing:.42em;margin-top:.28rem;padding-left:.14em;opacity:1}
.site-head{background:#E8E3DD;color:var(--ink);backdrop-filter:none;transition:background .25s,box-shadow .25s}
.site-head .logo{color:#000}
.site-head .mark{background:#000;color:#fff}
.site-head.shrunk{background:rgba(255,255,255,.94);backdrop-filter:blur(14px);border-bottom-color:var(--rule);box-shadow:0 14px 34px -30px rgba(0,0,0,.5)}
.nav{gap:2.2rem;margin:0 auto}
.nav a{color:var(--ink)}
.nav a:hover{color:var(--pink-deep)}
.head-cta{gap:2rem;margin-left:0}
.head-cta .btn{padding:.9rem 1.8rem;font-size:1.05rem}
.menu-btn{color:var(--ink);border-color:var(--rule)}
.mobile-nav{background:#fff;border-top-color:var(--rule)}
.mobile-nav a{color:var(--ink);border-bottom-color:var(--rule)}
.mobile-nav .btn{color:#fff}
.btn-line{background:transparent;color:var(--ink);border-color:var(--rule)}
.btn-line:hover{border-color:var(--black)}
/* hero */



.chooser{background:#fff;color:var(--ink);border-radius:20px;padding:1.8rem 1.6rem 1.4rem;box-shadow:0 30px 70px -40px rgba(0,0,0,.35)}
.chooser h2{font-size:1.9rem;letter-spacing:-.035em;margin:0}
.chooser > p{margin-top:.25rem;color:#3a3a3e;font-size:1.05rem}
.choice{display:flex;align-items:center;gap:1rem;margin-top:.9rem;padding:1.1rem 1.1rem;border:1.5px solid var(--rule);border-radius:16px;text-decoration:none;transition:border-color .18s,background .18s,transform .18s}
.choice:first-of-type{margin-top:1.2rem}
.choice:hover{border-color:var(--pink);background:var(--blush-soft)}
.choice:active{transform:translateY(1px)}
.choice-ic{width:52px;height:52px;border-radius:12px;background:var(--blush);display:grid;place-items:center;flex:none}
.choice-tx{flex:1}
.choice-tx b{display:block;font-family:var(--display);font-weight:600;font-size:1.2rem;letter-spacing:-.03em;line-height:1.15}
.choice-tx small{display:block;margin-top:.25rem;font-size:.92rem;color:#4a4a4e}
.choice-go{width:38px;height:38px;border-radius:50%;background:#000;display:grid;place-items:center;flex:none;transition:background .18s}
.choice:hover .choice-go{background:var(--pink)}
.chooser-foot{margin-top:1.1rem;text-align:center;font-size:.95rem;color:#4a4a4e}

/* marquee */
.marquee{overflow:hidden;border-bottom:1px solid var(--rule);background:#fff;padding:1.5rem 0}
.marquee-track{display:flex;gap:3.4rem;width:max-content;animation:slide 36s linear infinite}
.m-item{display:flex;align-items:center;gap:.7rem;font-family:var(--display);font-weight:500;font-size:.85rem;letter-spacing:.17em;text-transform:uppercase;color:var(--ink-60);white-space:nowrap}
.m-item svg{width:22px;height:22px;flex:none}
@keyframes slide{to{transform:translateX(-50%)}}

/* section head */
.sec-head{max-width:34em}
.sec-head h2{margin-top:1rem}
.sec-head p{margin-top:1.1rem;color:var(--ink-60);font-size:1.08rem}

/* programs (merged with pricing) */
.programs{padding:clamp(3.5rem,7vw,6.5rem) 0}
.prog-grid{display:grid;grid-template-columns:1fr 1fr;gap:1.6rem;margin-top:3rem}
.prog{border-radius:var(--r-lg);overflow:hidden;display:flex;flex-direction:column;background:var(--cream);border:1px solid transparent}
.prog.alt{background:var(--blush-soft)}
.prog-photo{aspect-ratio:16/10;background:linear-gradient(135deg,var(--blush),#fff);position:relative;margin:14px 14px 0;border-radius:var(--r-md)}
.prog-photo::after{content:attr(data-slot);position:absolute;left:16px;bottom:14px;font-size:.77rem;color:var(--ink-38)}
.prog-body{padding:1.8rem 1.9rem 2rem;display:flex;flex-direction:column;flex:1}
.prog-kicker{font-family:var(--display);font-size:.77rem;font-weight:600;letter-spacing:.2em;text-transform:uppercase;color:var(--pink-deep);display:block;margin-bottom:.75rem}
.prog-body h3{font-size:1.7rem;margin-bottom:.55rem}
.prog-body > p{color:var(--ink-60);font-size:1.02rem}
.prog-list{list-style:none;margin:1.3rem 0 1.6rem;padding:0;display:grid;gap:.58rem}
.prog-list li{font-size:.97rem;padding-left:1.35rem;position:relative;color:var(--ink-60)}
.prog-list li::before{content:"";position:absolute;left:0;top:.58em;width:7px;height:7px;border-radius:50%;background:var(--pink)}
.prog-price{margin-top:auto;padding-top:1.4rem;border-top:1px solid var(--rule);display:flex;align-items:baseline;gap:.45rem;flex-wrap:wrap}
.prog-price b{font-family:var(--display);font-weight:600;font-size:2.35rem;line-height:1;letter-spacing:-.045em}
.prog-price span{color:var(--ink-38);font-size:.94rem}
.prog-price em{font-style:normal;margin-left:auto;font-size:.88rem;color:var(--ink-38)}
.prog .btn{margin-top:1.3rem;width:100%}
.price-note{margin-top:1.9rem;font-size:.9rem;color:var(--ink-38);max-width:60em}

/* FAQ */
.faq{padding:clamp(3.5rem,7vw,6.5rem) 0}
.faq-grid{display:grid;grid-template-columns:.78fr 1.22fr;gap:clamp(2rem,5vw,4.5rem);align-items:start}
details{border-bottom:1px solid var(--rule)}
details:first-child{border-top:1px solid var(--rule)}
summary{list-style:none;cursor:pointer;padding:1.5rem 2.6rem 1.5rem 0;position:relative;font-family:var(--display);font-weight:500;font-size:1.11rem;letter-spacing:-.02em}
summary::-webkit-details-marker{display:none}
summary::after{content:"";position:absolute;right:.4rem;top:1.95rem;width:13px;height:2px;background:var(--pink)}
summary::before{content:"";position:absolute;right:.95rem;top:1.39rem;width:2px;height:13px;background:var(--pink);transition:transform .2s,opacity .2s}
details[open] summary::before{transform:rotate(90deg);opacity:0}
details p{padding:0 2.6rem 1.6rem 0;color:var(--ink-60);font-size:.99rem;max-width:44em}

/* Footer */
.site-foot{background:var(--black);color:rgba(255,255,255,.66);padding:clamp(3rem,6vw,4.5rem) 0 2.5rem;font-size:.94rem}
.foot-grid{display:grid;grid-template-columns:1.5fr repeat(3,1fr);gap:2.2rem}
.site-foot .logo{color:#fff}
.site-foot .wordmark{font-size:2.3rem}
.site-foot .logo small{font-size:1.35rem;font-weight:500;letter-spacing:.3em}
.foot-blurb{margin-top:1.2rem;max-width:25em;line-height:1.55}
.foot-tel{display:inline-flex;align-items:center;gap:.55rem;margin-top:1.3rem;font-family:var(--display);font-weight:600;font-size:1.15rem;color:#fff;text-decoration:none;letter-spacing:-.02em}
.foot-grid h4{font-family:var(--display);font-size:1rem;font-weight:600;letter-spacing:-.02em;color:#fff;margin:0 0 1rem}
.foot-grid ul{list-style:none;padding:0;margin:0;display:grid;gap:.65rem}
.foot-grid a{text-decoration:none}
.foot-grid a:hover{color:var(--pink)}
.legal{margin-top:3.2rem;padding-top:2rem;border-top:1px solid var(--rule-inv);display:grid;gap:1rem;font-size:.83rem;line-height:1.6;color:rgba(255,255,255,.5)}
.legal p{max-width:78ch}

/* treatment picker */
dialog.picker{border:0;padding:0;margin:auto;width:min(1240px,100vw - 24px);max-height:calc(100vh - 24px);border-radius:22px;background:#FFFDF8;color:var(--ink);box-shadow:0 40px 120px -30px rgba(0,0,0,.7);overflow:auto}
dialog.picker::backdrop{background:rgba(0,0,0,.7);backdrop-filter:blur(6px)}
dialog.picker[open]{animation:pop .32s cubic-bezier(.2,.8,.3,1)}
@keyframes pop{from{opacity:0;transform:translateY(18px) scale(.98)}}
.pk-top{display:flex;align-items:center;justify-content:space-between;padding:1.6rem clamp(1.4rem,3.5vw,2.6rem) 0}
.pk-label{font-family:var(--display);font-weight:600;font-size:.82rem;letter-spacing:.2em;text-transform:uppercase;color:var(--pink-deep)}
.pk-close{width:48px;height:48px;border-radius:50%;border:0;background:var(--cream);display:grid;place-items:center}
.pk-close:hover{background:var(--blush)}
.pk-head{padding:clamp(1.6rem,4vw,3rem) clamp(1.4rem,3.5vw,2.6rem) clamp(1.4rem,3vw,2rem);border-bottom:1px solid var(--rule)}
.pk-head h2{font-size:clamp(2.6rem,6vw,4.6rem);line-height:1}
.pk-grid{display:grid;grid-template-columns:1fr 1fr}
.pk-opt{position:relative;display:flex;flex-direction:column;padding:clamp(1.6rem,3.5vw,2.6rem);min-height:340px;text-decoration:none;color:inherit;transition:background .2s}
.pk-opt + .pk-opt{border-left:1px solid var(--rule)}
.pk-opt:hover{background:var(--blush-soft)}
.pk-name{display:flex;align-items:center;gap:.9rem;font-family:var(--display);font-weight:600;font-size:clamp(1.9rem,3.6vw,2.8rem);letter-spacing:-.04em;line-height:1.05}
.pk-name i{width:16px;height:16px;border-radius:50%;background:var(--pink);flex:none}
.pk-opt.lon .pk-name i{background:#000}
.pk-sub{margin-top:.9rem;font-size:1.15rem;color:var(--ink-60);max-width:24em;line-height:1.5}
.pk-tags{display:flex;flex-wrap:wrap;gap:.5rem;margin-top:1.3rem}
.pk-tags span{font-size:.92rem;background:var(--cream);border-radius:999px;padding:.35rem .85rem}
.pk-foot{margin-top:auto;padding-top:2rem;display:flex;align-items:center;gap:1.3rem;flex-wrap:wrap}
.pk-foot .btn{padding:1rem 1.8rem}
.pk-learn{font-family:var(--display);font-weight:500;font-size:1.02rem;text-decoration:none;display:inline-flex;align-items:center;gap:.4rem;color:var(--ink)}
.pk-learn:hover{color:var(--pink-deep)}
.pk-note{padding:1.2rem clamp(1.4rem,3.5vw,2.6rem) 1.6rem;border-top:1px solid var(--rule);font-size:1rem;color:var(--ink-60)}
.pk-note a{color:var(--pink-deep);font-weight:600;text-decoration:none}
@media (max-width:760px){
  .pk-grid{grid-template-columns:1fr}
  .pk-opt{min-height:0}
  .pk-opt + .pk-opt{border-left:0;border-top:1px solid var(--rule)}
  dialog.picker{border-radius:22px}
}

/* sticky cta */
.sticky-cta{position:fixed;left:50%;bottom:20px;z-index:80;transform:translate(-50%,160%);display:flex;align-items:center;gap:1.4rem;background:#000;color:#fff;border-radius:999px;padding:.55rem .55rem .55rem 1.6rem;box-shadow:0 20px 50px -14px rgba(0,0,0,.55);transition:transform .35s cubic-bezier(.2,.8,.3,1);white-space:nowrap}
.sticky-cta.show{transform:translate(-50%,0)}
.sticky-cta p{font-size:1.02rem;color:rgba(255,255,255,.8)}
.sticky-cta b{color:#fff;font-family:var(--display);font-weight:600}
.sticky-cta .btn{padding:.9rem 1.7rem;font-size:1.02rem}
@media (max-width:640px){
  .sticky-cta{left:12px;right:12px;bottom:12px;transform:translateY(170%);border-radius:20px;padding:.7rem .7rem .7rem 1.1rem;gap:.8rem;justify-content:space-between}
  .sticky-cta.show{transform:translateY(0)}
  .sticky-cta p{font-size:.92rem;white-space:normal;line-height:1.25}
  .sticky-cta .btn{padding:.85rem 1.2rem;font-size:.98rem}
}
.site-foot{padding-bottom:6.5rem}

/* Homepage typography */
body{font-size:18px}
h2{font-size:clamp(2.3rem,4.8vw,3.7rem);line-height:1.04}
.sec-head p{font-size:1.22rem;line-height:1.5;color:#4a4a4f}
.sec-head.center{margin:0 auto;text-align:center;max-width:44em}
.sec-head.center p{margin-left:auto;margin-right:auto;max-width:36em}
.eyebrow{font-size:1.02rem}
.nav a{font-size:1.06rem}
.prog-body h3{font-size:1.9rem}
.prog-body > p{font-size:1.14rem;color:#4a4a4f}
.prog-list li{font-size:1.08rem;color:#3f3f44}
.prog-kicker{font-size:.85rem}
.prog-price span,.prog-price em{font-size:1.02rem;color:#6a6a70}
.price-note{font-size:1rem;color:#6a6a70}
.m-item{font-size:.95rem}
summary{font-size:1.28rem}
details p{font-size:1.12rem;line-height:1.6;color:#4a4a4f}
.close-cta p{font-size:1.25rem;color:rgba(255,255,255,.85)}
.close-tel{font-size:1.1rem}
.site-foot{font-size:1.02rem;color:rgba(255,255,255,.75)}
.legal{font-size:.92rem}




/* benefits */
.benefits{padding:clamp(4rem,8vw,7rem) 0;background:#fff}
.ben{display:grid;grid-template-columns:1.1fr .9fr;gap:clamp(2rem,5vw,5rem);align-items:center;margin-top:clamp(3rem,6vw,5rem)}
.ben.flip .vis{order:2}
.ben-n{font-family:var(--display);font-weight:700;font-size:1.1rem;color:var(--pink);letter-spacing:.04em}
.ben-tx h3{margin-top:.6rem;font-size:clamp(2rem,3.4vw,2.9rem);line-height:1.08;letter-spacing:-.04em}
.ben-tx p{margin-top:1rem;font-size:clamp(1.15rem,1.5vw,1.35rem);line-height:1.5;color:#4a4a4f;max-width:24em}
.ben-tx .btn{margin-top:1.8rem}
.vis{position:relative;border-radius:32px;aspect-ratio:5/4;display:grid;place-items:center;overflow:hidden;padding:2rem}
.vis-blush{background:var(--blush)}
.vis-black{background:#000}
.vis-cream{background:var(--cream)}
.vis-pink{background:var(--pink)}
.mark.sm{width:40px;height:40px;border-radius:12px;font-size:1rem;background:#000;color:#fff}
/* phone */
.phone{width:min(330px,82%);background:#fff;border-radius:34px;padding:1.2rem 1rem 1rem;box-shadow:0 40px 70px -30px rgba(0,0,0,.45);border:8px solid #111;display:grid;gap:.7rem}
.ph-top{display:flex;align-items:center;gap:.7rem;padding-bottom:.8rem;border-bottom:1px solid var(--rule)}
.ph-top b{display:block;font-family:var(--display);font-size:1rem}
.ph-top small{display:block;font-size:.8rem;color:#1FA864}
.bub{font-size:.95rem;line-height:1.4;padding:.7rem .9rem;border-radius:18px;max-width:86%}
.bub.me{justify-self:end;background:var(--pink);color:#fff;border-bottom-right-radius:6px}
.bub.them{justify-self:start;background:var(--cream);color:var(--ink);border-bottom-left-radius:6px}
.bub.short{max-width:none}
.ph-type{margin-top:.3rem;border:1.5px solid var(--rule);border-radius:999px;padding:.6rem .9rem;font-size:.88rem;color:var(--ink-38)}
/* plan */
.plan{width:min(400px,88%);background:#151517;border:1px solid rgba(255,255,255,.12);border-radius:24px;padding:1.6rem;color:#fff}
.plan-lbl{font-size:.9rem;color:rgba(255,255,255,.6)}
.plan-name{font-family:var(--display);font-weight:600;font-size:1.6rem;letter-spacing:-.03em;margin-top:.2rem}
.bars{display:flex;align-items:flex-end;gap:8px;height:110px;margin-top:1.2rem}
.vis-black{aspect-ratio:auto;min-height:420px}
.bars i{flex:1;height:var(--h);background:#fff;border-radius:6px 6px 3px 3px;opacity:.9}
.bars i.on{background:var(--pink);opacity:1}
.bars i.next{background:transparent;border:2px dashed rgba(255,255,255,.35)}
.bars-x{display:flex;justify-content:space-between;margin-top:.5rem;font-size:.8rem;color:rgba(255,255,255,.5)}
.plan-note{margin-top:1.2rem;padding-top:1rem;border-top:1px solid rgba(255,255,255,.12);font-size:.95rem;color:rgba(255,255,255,.85);display:flex;gap:.6rem;align-items:center}
.dot{width:9px;height:9px;border-radius:50%;background:#1FA864;flex:none}
/* box */
.box{width:min(360px,80%);height:auto}
.track{position:absolute;right:8%;top:12%;background:#fff;border-radius:16px;padding:.8rem 1rem;display:flex;gap:.7rem;align-items:center;box-shadow:0 20px 40px -20px rgba(0,0,0,.3)}
.track b{display:block;font-family:var(--display);font-size:1rem}
.track small{display:block;font-size:.82rem;color:var(--ink-60)}
/* timer */
.timer{text-align:center;color:#fff}
.t-big{font-family:var(--display);font-weight:700;font-size:clamp(7rem,14vw,11rem);line-height:.85;letter-spacing:-.07em}
.t-big small{font-size:.3em;letter-spacing:-.02em;margin-left:.1em}
.t-lbl{margin-top:.8rem;font-family:var(--display);font-weight:500;font-size:1.4rem}
.t-list{list-style:none;padding:0;margin:1.3rem 0 0;display:flex;flex-wrap:wrap;gap:.5rem;justify-content:center}
.t-list li{background:rgba(255,255,255,.18);border-radius:999px;padding:.45rem .95rem;font-size:.98rem}

/* stats strip */
.stats-strip{background:#000;color:#fff;padding:clamp(3rem,6vw,4.5rem) 0}
.stats-row{display:grid;grid-template-columns:repeat(3,1fr);gap:2rem;text-align:center}
.stats-row b{display:block;font-family:var(--display);font-weight:700;font-size:clamp(3.2rem,6vw,5rem);letter-spacing:-.05em;line-height:1;color:var(--pink)}
.stats-row span{display:block;margin-top:.7rem;font-size:1.2rem;color:#fff}

/* try one month */
.trial{background:var(--pink);color:#fff;padding:clamp(3.4rem,7vw,5.6rem) 0;position:relative;overflow:hidden}
.trial::after{content:"ow.";position:absolute;right:-2rem;bottom:-4.5rem;font-family:var(--display);font-weight:700;font-size:clamp(10rem,22vw,19rem);letter-spacing:-.07em;line-height:1;color:rgba(255,255,255,.1);pointer-events:none}
.trial-row{position:relative;z-index:1;display:flex;align-items:center;justify-content:space-between;gap:2.5rem;flex-wrap:wrap}
.trial-kick{font-family:var(--display);font-weight:500;font-size:1.2rem;color:rgba(255,255,255,.9)}
.trial h2{color:#fff;margin-top:.6rem;font-size:clamp(2.8rem,6.6vw,5.4rem);line-height:.98;letter-spacing:-.045em}
.trial-act{text-align:center}
.btn-trial{background:#000;color:#fff;padding:1.35rem 2.8rem;font-size:1.3rem}
.btn-trial:hover{background:#fff;color:#000}
.trial-act p{margin-top:.8rem;font-size:1.05rem;color:rgba(255,255,255,.9)}

/* steps (numbered) */
.steps{padding:clamp(4rem,8vw,7rem) 0;background:var(--cream)}
.step-grid{position:relative;display:grid;grid-template-columns:repeat(3,1fr);gap:2rem;margin-top:3.4rem}
.step-grid::before{content:"";position:absolute;left:17%;right:17%;top:36px;height:2px;background:repeating-linear-gradient(90deg,var(--pink) 0 10px,transparent 10px 20px)}
.step{position:relative;text-align:center;padding:0 .6rem}
.step-num{width:72px;height:72px;border-radius:50%;background:#000;color:#fff;display:grid;place-items:center;margin:0 auto;font-family:var(--display);font-weight:700;font-size:1.8rem;box-shadow:0 0 0 8px var(--cream)}
.step:nth-child(2) .step-num{background:var(--pink)}
.step h3{margin-top:1.4rem;font-size:1.65rem}
.step h3 .accent{color:var(--pink)}
.step p{margin:.7rem auto 0;max-width:20em;color:#4a4a4f;font-size:1.15rem;line-height:1.55}

@media (max-width:1000px){
  .ben,.ben.flip{grid-template-columns:1fr}
  .ben.flip .vis{order:0}
  .stats-row{grid-template-columns:1fr;gap:2.2rem}
  .step-grid{grid-template-columns:1fr;gap:2.6rem}
  .step-grid::before{display:none}
}
@media (max-width:640px){
  .vis{aspect-ratio:auto;min-height:340px;padding:2.4rem 1.2rem}
  .trial-row{flex-direction:column;align-items:flex-start}
  .trial-act{width:100%}
  .btn-trial{width:100%}
  .track{position:static;margin-top:1rem}
  .vis-cream{display:flex;flex-direction:column;justify-content:center}
}


/* Supplied program photographs, shown in full to keep packaging visible. */
.prog-art{position:relative;aspect-ratio:1;margin:14px 14px 0;border-radius:var(--r-md);overflow:hidden;background:#d4d2d0}
.prog-art img{display:block;width:100%;height:100%;object-fit:contain}

/* Program chooser thumbnails */
.choice-img{position:relative;width:100px;height:84px;border-radius:14px;flex:none;overflow:hidden;background:#d4d2d0}
.choice-img img{width:100%;height:100%;object-fit:cover}
.choice{gap:1rem;padding:.75rem 1rem .75rem .75rem}
@media (max-width:560px){.choice-img{width:72px;height:72px}.choice{gap:.75rem}}

/* Section alignment */
.sec-head{margin-left:auto;margin-right:auto;text-align:center;max-width:44em}
.sec-head p{margin-left:auto;margin-right:auto;max-width:36em}
.faq-grid{grid-template-columns:1fr !important;max-width:900px;margin:0 auto;gap:2.4rem}
.guide-head{justify-content:center;text-align:center}
.inc-grid,.how-grid,.step-grid,.prog-grid,.prod-grid,.guide-grid{margin-left:auto;margin-right:auto}

/* full-bleed header and hero */
.site-head .wrap{max-width:none}

/* Closing photo section */
.close-cta h2 em{font-style:normal}
.close-cta p{max-width:26em}
.close-cta .btn{margin-top:2rem}

.close-cta{position:relative;background:#000 url(../images/home-closing.webp) center 12%/cover no-repeat;color:#fff;border-radius:var(--r-lg);margin:0 clamp(12px,2vw,28px) clamp(12px,2vw,28px);padding:0;overflow:hidden;min-height:clamp(640px,62vw,920px);display:flex;align-items:flex-end}
.close-cta::before{display:block;content:"";position:absolute;inset:0;width:auto;height:auto;left:0;bottom:0;transform:none;border-radius:0;background:linear-gradient(0deg,rgba(0,0,0,.85) 0%,rgba(0,0,0,.62) 42%,rgba(0,0,0,0) 68%)}
.close-cta .wrap{position:relative;z-index:1;width:100%}
.close-cta .close-grid{display:block}
.close-copy{padding:clamp(2.4rem,4vw,3.6rem) 0 clamp(6rem,11vw,10rem);text-align:center;max-width:820px;margin:0 auto}
.close-cta .eyebrow{color:#fff}
.close-cta h2{color:#fff;max-width:none;margin:1rem auto 0;font-size:clamp(2.6rem,5.2vw,4.8rem)}
.close-cta h2 em{display:inline;white-space:nowrap}
.close-cta p{font-size:clamp(1.2rem,1.6vw,1.45rem)}
.close-cta .eyebrow{font-size:1.15rem}
.close-cta .btn{padding:1.3rem 2.8rem;font-size:1.25rem}
.close-copy{max-width:1000px}
.close-cta h2 em{color:var(--pink)}
.close-cta p{color:rgba(255,255,255,.9);margin:1.2rem auto 0}
@media (max-width:640px){.close-cta{background-position:30% top;background-size:auto 60%;background-color:#000;min-height:720px}.close-cta::before{background:linear-gradient(0deg,#000 0%,#000 42%,rgba(0,0,0,0) 62%)}}

.vis-photo{padding:0;background:#eee}
.vis-photo img{width:100%;height:100%;object-fit:cover;object-position:center 40%;display:block}
@media (max-width:640px){.vis-photo{min-height:0;aspect-ratio:4/3}}


/* motion */
.reveal{opacity:0;transform:translateY(16px);animation:rise .75s cubic-bezier(.2,.75,.3,1) forwards}
.reveal:nth-child(1){animation-delay:.04s}
.reveal:nth-child(2){animation-delay:.11s}
.reveal:nth-child(3){animation-delay:.18s}
.reveal:nth-child(4){animation-delay:.25s}
.reveal:nth-child(5){animation-delay:.32s}
@keyframes rise{to{opacity:1;transform:none}}
@media (prefers-reduced-motion:reduce){
  html{scroll-behavior:auto}
  .reveal{animation:none;opacity:1;transform:none}
  .marquee-track{animation:none;width:100%;flex-wrap:wrap;justify-content:center;gap:1.1rem 2.2rem}
  *{transition-duration:.01ms !important}
}

/* responsive */
@media (max-width:1180px){
  .nav,.head-cta{display:none}
  .menu-btn{display:block}
}
@media (max-width:1000px){
  .prog-grid,.care-grid,.faq-grid,.member-grid{grid-template-columns:1fr}
  .step-grid{grid-template-columns:1fr}
  .foot-grid{grid-template-columns:1fr 1fr}
}
@media (max-width:560px){
  body{font-size:16px}
  .wordmark{font-size:1.62rem}
  .foot-grid{grid-template-columns:1fr}
  .prog-body{padding:1.5rem 1.5rem 1.7rem}
  .value-card{padding:1.7rem 1.5rem}
  .chooser{padding:1.6rem 1.2rem 1.3rem}
}

/* Homepage hero */
.hero{position:relative;background:#E8E3DD;color:var(--ink);overflow:hidden}
.hero .wrap{max-width:none}
.hero-grid{display:grid;grid-template-columns:minmax(0,35fr) minmax(0,26fr) minmax(370px,31fr);column-gap:2vw;align-items:center}
.hero-copy{position:relative;z-index:2;padding:3rem 0 4rem}
.hero h1{font-size:clamp(2.6rem,3.5vw,4.4rem);line-height:1.02;letter-spacing:-.045em}
.hero h1 span,.hero h1 em{display:block}
.hero h1 em{font-style:normal;color:var(--pink);white-space:nowrap}
.hero-what{margin-top:1.5rem;font-size:clamp(1.1rem,1.3vw,1.4rem);line-height:1.5;color:#2b2b2e;max-width:23em}
.hero-cta{margin-top:2rem;gap:.6rem;padding:1.05rem 2.2rem;font-size:1.12rem}
.hero-photo{position:relative;z-index:1;align-self:end;display:flex;justify-content:center;padding-top:2rem}
.hero-photo img{display:block;width:118%;max-width:none;height:auto;margin:0 -9%;
  -webkit-mask-image:linear-gradient(90deg,transparent 0,#000 16%,#000 84%,transparent 100%),linear-gradient(180deg,transparent 0,#000 10%);-webkit-mask-composite:source-in;
  mask-image:linear-gradient(90deg,transparent 0,#000 16%,#000 84%,transparent 100%),linear-gradient(180deg,transparent 0,#000 10%);mask-composite:intersect}
.hero .chooser{position:relative;z-index:2;width:100%;max-width:470px;justify-self:end}

@media (max-width:1100px){
  .hero-grid{grid-template-columns:1fr 1fr;column-gap:2rem}
  .hero-copy{grid-column:1/-1;text-align:center;padding:2.8rem 0 1rem;max-width:720px;margin:0 auto}
  .hero h1 em{white-space:normal}
  .hero-what{margin-left:auto;margin-right:auto}
  .hero-photo{padding-top:1rem}
  .hero-photo img{width:100%;margin:0;max-width:420px}
  .hero .chooser{justify-self:stretch;max-width:none;align-self:center}
}
@media (max-width:640px){
  .hero-grid{grid-template-columns:1fr}
  .hero-copy{padding-bottom:0}
  .hero-cta{width:100%}
  .hero .chooser{margin-top:1.2rem;padding:1.6rem 1.2rem 1.3rem}
  .hero-photo{order:3}
  .hero-photo img{max-width:330px}
}